It seemed a marriage made in heaven: the Germans have the mortgage on engineering precision, the Italians are the masters of style. But BMW recently joined forces with famed Italian design house Zagato on a concept version of the Z4 roadster. The Germans and Italians haven't collaborated much since … well, for a long time. In case you're wondering, one in three didn't trust journalists, either. In a recent Gallup poll, almost half the people surveyed rated the ethics of car dealers as either ''low'' or ''very low''. If Jaguar suffered collateral damage from the program, the real losers were car dealers, who it seems can't shake the untrustworthy tag in the US. We're talking about the land where a significant proportion of the population believes President Obama is Muslim, Elvis is still alive and the moon landing was a fake. ''At the end of the day, though, we're confident that people know it's a fictional character.'' ''Obviously it was kind of tainted … with the storyline,'' Pryor told Advertising Age in the US. The US vice-president of brand development for Jaguar, David Pryor, said the placement was less than ideal. So it was for Jaguar, the Indian-owned British sports-car brand that became the client in a fictitious pitch by Mad Men's ad firm Sterling Cooper Draper Pryce.īut things turned a little pear-shaped for the car maker this week when the story centred on a Jag dealer demanding to sleep with an employee of the firm (played by Christina Hendricks) in return for his support of the ad pitch. It seemed like every marketer's dream: top-rating television program includes your brand in a series-long plotline without you having to fork over the usual megabucks for product placement.
0 Comments
Leave a Reply. |